The 'Why' of innovation
2 June 2024
Comparing Sources of Innovation: Societal Good vs. ROI-Driven Approaches
Introduction
Innovation is the lifeblood of progress, driving economic growth, enhancing quality of life, and addressing global challenges. I am privelaged to have been working in R&D for 14 years. For me, it is crucial to understand the diverse sources of innovation and their long-term impacts on society. Innovation is sometimes forced, some times resisted and some times laughed on. But the success of innovation depends on its 'Why.'
Every company claims to be innovative. Its a buzz word which drives investor confidence, gets the money coming and and more importantly, if done correctly, can have a far reaching impact beyond the company or the bottom line.
This article explores three distinct sources of innovation that I have come across.
Private sector innovation rooted in societal good
Public sector innovation with a long-term focus,
Private sector innovation driven solely by return on investment (ROI).
1. Private Sector Innovation Rooted in Societal Good
Private sector companies that prioritise societal good alongside business objectives often create sustainable and impactful innovations. These companies not only contribute to economic growth but also enhance the well-being of communities around the world. They are sustainable and in my opinion represent the ethos of a value driven innovation.
Examples:
Honda: We always say - Honda should be a company that society wants to exist. Honda has expanded in regions such as India, Africa and UA and now not only employ several thousand people but also deliver millions of products for daily lives. Honda's commitment to innovation is evident in its focus on always putting the customer first. From fuel-efficient vehicles in the IC engine era to advancements in hydrogen fuel cells, Honda's innovations address societal concerns while driving economic growth. Soichiro Honda, the founder of Honda was deeply focussed on societal good and rooted his philosophy in 'bringing joy!'
Tata Group: The Tata Group is renowned for its focus on societal development. Initiatives such as Tata Nano, an affordable car aimed at providing mobility to the masses, and Tata Power's efforts in renewable energy underscore the company's commitment to societal good. Additionally, Tata Consultancy Services (TCS) has played a significant role in advancing India's IT sector, creating jobs and fostering economic development. As a company, Tata started in steel manufacturing several decades ago, and kept on entering adjacent sectors under visionary leadership.
Reliance Industries: Reliance has played a pivotal role in transforming India's digital landscape. The launch of Jio, a low-cost internet service, democratised access to digital services, significantly contributing to India's digital economy and social inclusion. Reliance's investments in renewable energy and petrochemical advancements further illustrate its focus on sustainable growth. Its true that the chairman of Reliance does portray an extravagent lifestyle, but that does not mean that as a company it has not done good for society.
These companies exemplify how private sector innovation can drive economic growth while addressing societal challenges. Their long-term focus ensures that their innovations are sustainable and beneficial to a broad spectrum of society. A small group of companies have the power to drive the economic outlook of an entire nation.
2. Public Sector Innovation with a Long-Term Focus
Public sector innovation often involves strategic planning and investment in areas that drive long-term societal benefits. Governments and public institutions play a crucial role in fostering environments that encourage innovation and address systemic challenges. Whats most important to note here is that governments that can continue innovation beyond election cycles can avoid stagnation.
UAE:
The UAE's transformation from an oil-dependent economy to a diversified, knowledge-based economy is a testament to visionary public sector leadership. Investments in sectors such as tourism, finance, and technology have reduced the country's reliance on oil and created a sustainable economic model. Initiatives like Masdar City, a zero-carbon urban development, showcase the UAE's commitment to sustainability and innovation. Additionally, the UAE Space Agency's mission to Mars (Hope Probe) highlights the country's dedication to advancing scientific knowledge and space exploration.
India
Over the past 70 years, India has emerged as a major global economy. Government initiatives in education, technology, and infrastructure have facilitated this growth. The Indian IT industry, for instance, has become a global powerhouse, with Indian professionals playing key roles in tech companies worldwide. Government programs like Digital India, which aims to transform the country into a digitally empowered society, and Make in India, which promotes manufacturing and investment, continue to drive innovation and economic development. India's space agency, ISRO, has also made significant strides, with missions like Chandrayaan and Mangalyaan demonstrating the country's capabilities in space technology - with budgets of their missons less than that of hollywood movies!
Japan
In the post-war period, Japan focused on rebuilding its economy through technological and industrial innovation. Investments in manufacturing, electronics, and automotive industries propelled Japan to become a global leader. Companies like Honda, Sony, Nikon, Canon, Toyota, etc supported by government policies, exemplify Japan's long-term innovation strategy. The country's focus on quality and continuous improvement, known as Kaizen, has been integral to its sustained economic success and is actually now adopted globally as a standard.
These examples highlight how public sector innovation can create sustainable and inclusive economic growth. By focusing on long-term goals, governments can foster environments that nurture innovation and address societal needs.
3. Private Sector Innovation Driven by ROI
Innovation driven solely by ROI often priorities short-term gains over long-term sustainability. This innovation is most loved by shareholders, but most challenging for the management and leadership team to sustain. While such innovation can result in desirable products and services in the short term, it may not always benefit society as a whole and could be unsustainable.
Theranos:
Theranos, a healthcare startup, promised revolutionary blood testing technology that would require only a few drops of blood. The company's rapid rise was driven by significant investment and a promise of high returns. However, the lack of transparency and fraudulent practices led to its downfall, illustrating the risks of prioritizing ROI over ethical and sustainable innovation.
WeWork:
WeWork's rapid expansion in the co-working space industry was driven by aggressive investment and high valuation expectations. However, mismanagement and a lack of sustainable business practices led to significant financial losses and a drastic reduction in its valuation. WeWork's story highlights the dangers of prioritizing growth and ROI without a solid foundation for long-term success.
Juicero:
Juicero, a startup offering high-tech juice presses, attracted substantial investment due to its innovative product concept. However, the product's high cost and limited consumer appeal, coupled with revelations that the juice packs could be squeezed by hand, led to the company's shutdown. This case exemplifies how innovation driven by ROI can fail when it doesn't meet practical consumer needs or offer genuine value.
ROI-driven innovation can generate significant cash flow and shareholder value in the short term. However, the lack of focus on long-term societal impact and sustainability can lead to ethical issues, market instability, and eventual failure.Â
Conclusion
Innovation is a multifaceted phenomenon that can originate from various sources, each with distinct motivations and impacts. Private sector innovation rooted in societal good and public sector innovation with a long-term focus offer sustainable and inclusive benefits, driving economic growth and addressing societal challenges. In contrast, innovation driven solely by ROI, while profitable in the short term, often lacks sustainability and broader societal benefits.
As we navigate the complexities of innovation in the automobile industry, it is imperative to prioritize long-term, sustainable innovation that benefits not only our company but also the society at large. By learning from diverse sources of innovation, we can create a future where technological advancements drive positive change and contribute to the well-being of all. Through responsible and forward-thinking innovation, we can build a legacy of progress and prosperity for generations to come.